In a recent Economist, a piece entitled “Vote for me, dimwit” outlines four biases that present the irrationality of the electorate - otherwise known as the mass market to the business community.   Irrationalty? But what about the wisdom of crowds?  The shows how the “wisdom of crowds” is not clearly there, hence the irrational biases.   For example, people may feel as a crowd that offshoring is an economic negative (even if it’s not) but many, if not most, will still buy the cheaper product that is the result of offshoring.   This mixed-bag is the ongoing reputation challenge for the corporate suite. Click here to read more.