A lack of messaging opens John Edwards to attack
- Posted by Ephraim Cohen on August 29th, 2007 filed in Messaging, Political Campaigns
- Comments
I often point to political campaigns as models of public relations campaigns. But sometimes I’ll look at a leading candidate and question my thinking.
John Edwards apparently told a labor group he would ask Americans to sacrifice their SUVs and drive more fuel efficient vehicles.
Is he going to sacrifice his mansion and move to a more fuel efficient house? After all, his mansion eats up far more energy on a monthly basis than my Honda Pilot (which is as fuel efficient as the sedans that drive him around – see here).
This is an obvious area of attack on John Edwards for anyone that would love to focus on a candidates personal and policy hypocrisy. And there’s always a long line of people.
So much for this campaign being a good model. Did anyone do any proper message preparation and training for John Edwards before letting him loose with this political statement?
