About Us
The Fortex Group is a strategic communications firm providing planning and public relations services for the media, technology, health and business services industries. Our executives have worked extensively across these industry sectors, and bring with them a wealth of expertise, insight and relationships. Our offices are located in Paris, New York City and Stamford, CT.
A Fact-Based Approach to Strategy and Planning
We take a quantitative approach to PR planning and measure our success not by tactical output, but by the actual shift in awareness, improvement in reputation and increase in the value of your business. In other words, we specialize in achieving the results that matter.
The Fortex Group's programs are designed based on facts and executed with the highest level of expertise. Our services include positioning and messaging strategy, media (including social media) planning and outreach, community building programs, and measurement based planning systems. We also run a series of immersion workshops designed to keep executives up to date on the latest research, media and communications trends, technologies and best practice strategies.
Achieving Results that Matter
The Fortex Group designs and executes high-impact awareness and positioning programs. Whether targeting media and marketing executives, early adopters, online parents or mass consumer audiences, we measure our success not by tactical output, but by the actual shift in awareness, improvement in reputation and increase in the value of your business. In other words, we specialize achieving the results that matter most.
It’s not the Media, it’s the Medium
The Fortex Group uses a research based approach for finding the most effective medium to deliver key messages to targeted audiences. Instead of executing initiatives just for the sake of the media, we focus on selecting the right medium at the right time for the right audience. This strategy ensures that our campaigns, whether media relations, industry analyst relations, speakers bureau, social media or executive events, deliver the highest ROI.
Expertise that Matches the Program
The Fortex Group’s “results that matter” philosophy is maintained by our small, senior-level “client teams” who are able to fulfill a variety of needs. Team members are carefully selected from among a pool of seasoned public relations, marketing and media executives and proven field experts. While we maintain our own in-house personnel, we won’t hesitate to bring in outside experts and partner firms if that is what will bring you the most effective team. Acting as an extension of your company, your Fortex Group team will deliver results that go beyond providing a return on your investment – they will deliver results to move your business forward.
For more information please contact Ephraim Cohen at cohen AT fortexgroup.com or +1-917-215-5413.
